Fortnum & Mason Wild Waste Windows

Resourceful Animals

For 300 years, Fortnum & Mason's captivating window displays blend creativity, storytelling, and sustainability.  Their current display, Resourceful Animals, celebrates the animal kingdom’s greatest innovators and nature’s resourcefulness through custom sculptures made entirely from the store’s own waste.

Each animal, chosen for its adaptability or scavenging habits, highlights the concept of sustainability.  The large-scale sculptures include:

• 
  Bowerbirds crafted from dented biscuit tins and tea caddies
  


• Dung beetles made from workshop remnants, such as paint chips, nails moldings and sawdust


• An elephant formed from old Christmas brochures, marketing materials and store signage


• Hermit crabs, hyenas, and vultures built from packaging, old uniforms, and scrap metals, respectively


• An octopus sculpted from kitchen waste, including seafood shells and
  
  wine corks

In contrast to the excess often associated with luxury brands, Fortnum & Mason's display emphasizes reuse and resourcefulness.

These beautifully constructed animals invite passersby to pause and take a closer look — especially timely as the holiday season approaches.

www.fortnumandmason.com ✆ +44 2077 348040

181 Piccadilly, London W1A 1ER