Miffy Pop-Up Shop Opens

Celebrating 70 years

Created in 1955 by Dutch artist Dick Bruna, Miffy — the beloved rabbit with two dots for eyes and a cross-shaped mouth — enjoys worldwide following from fans of all ages.  Her adventures have been translated into 50+ languages, and her simple, timeless design is popular with adults and children.  Miffy's appeal extends beyond books and inspires everything from fashion collaborations to art exhibitions.

To celebrate Miffy’s 70th anniversary, a special pop-up shop has opened in London just off Carnaby Street, offering exclusive merchandise, collectibles, and limited-edition gifts.  Visitors can explore Miffy-themed items such as outfits inspired by old master paintings and miniature furniture pieces, along with a small exhibit highlighting the character’s enduring legacy.

The pop-up, which opened just in time for the holidays, will run through spring — with hopes of a permanent store to come.  Whether you’re a long-term fan or new to the magical world of Miffy — this shop is worth a visit!
www.miffyshop.co.uk ✆ +44 2089 402752
8 Newburgh Street, Soho, London W1F 7RJ