Bigger and better than ever
From humble beginnings in 1995 with their first store located in the small seaside town of Poole, UK, Lush Cosmetics now boasts 900+ stores worldwide. The company is known for ‘fresh handmade cosmetics’ that are 100% vegetarian and cruelty-free.
Despite the growth and popularity of the brand, Lush has maintained their no frills packaging and try before you buy sales approach. It is probably not surprising that the company also endorses a Pay-It-Forward scheme that invites staff to give away products to customers at their discretion.
To keep ardent fans (also known as ‘Lushies’) wanting more, Lush offers a customizable bath bomb subscription service and incentivizes customers to recycle used black pots (for every five empty pots returned, customers can claim a free Fresh Face Mask). Not to mention, true to their ‘fresh’ slogan, all their products have a limited shelf life.
If trying out products in their oversized sinks and labs is not enough, you book in-store and after hour parties at their various store locations. Adult gatherings can include skincare consultation and massage, foot or arm treatment. While kids parties involve interactive activities, such as a scavenger hunt, trying a face mask and making your own bath bomb. Of course, there will be time and money (included in the cost / person) to spend on the shop floor at the end of the event. You’ll head home refreshed, revived and ready to replicate part of your experience at home.
Exactly 20 years to the day, the flagship Oxford Street store was opened in 2015. At the time, it was the biggest Lush store in the world, complete with hair lab, listening booths and dedicated party area. Not to be outdone, the Lush Liverpool store opened last month is now the largest and its expanded offerings include an in-store florist, perfume library, salon and spa — along with exclusive products not available in other stores or online.
If history is any indication of what the future will bring — my guess is Lush will only get bigger and better with time!
www.lush.com
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