Royal Seal of Approval

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Just before the Royal Wedding, I headed to Windsor to get a glimpse of pre-wedding preparation along with visiting the Royal Windsor Horse Show. The large Royal Warrant Holders Association Pavilion marquee caught my eye with its array of wedding memorabilia by Halcyon Days (finebone china) and Daniel (Windsor department store).


A Royal Warrant of Appointment can be made by HM The Queen, HRH The Duke of Edinburgh and/or the Prince of Wales to businesses who have supplied highly quality goods or services for at least five years. Those granted a warrant are responsible for displaying the relevant coat of arms of the Royal Family member.


There are currently 800 Royal Warrant Holders. Once an application is accepted, royal warrants are issued for five years. To say the least, companies are motivated to maintain this distinction. In the case of Jaguar Land Rover, Pimm’s and Tabasco (yes the popular Louisiana sauce), it is clear what products are Royal family favorites. 

On the other hand, it is hard to know which specific products at high-end stores like Fortnum & Mason (department store) and Penhaligon’s (perfume house) are favored by the Royal family – complicated by the fact it is not customary for Warrant Holders to disclose this information.  

What I do know is my future trips to Boots and Waitrose will feel just a bit less mundane!


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