London Digital Art Trail

Must-see art experience of the year

Art of London has teamed up with National Gallery, National Portrait Gallery, Royal Academy and broadcast partner Sky Arts to present the Augmented Reality Art Gallery. From now until the end of the month, some of the most popular paintings can be viewed outdoors through a free augmented reality app.

To get started download the Art of London : AR Gallery on iOS or Android. In the app you will find a map detailing the trail throughout the West End, from Orange Street to St. Martin’s Lane, Leicester Square through to Piccadilly Circus, around St James’s towards Piccadilly. Once you locate an Art of London plaque, scan the QR code with your phone and you’ll be able to view the painting on the wall through augmented reality.

The 20 stops include Malala Yousafzai by Shirin Neshat (Orange Street), Bathers at Asnieres by Georges Seurat (130 Jermyn Street) and Sunflowers by Vincent Van Gogh (Fortnum & Mason, 181 Piccadilly) from the National Gallery and Sir Tom Jones by Duncan Shoosmith (114 St. Martin’s Lane) and Sir Ian McKellen by Christian Hook (Wyndham’s Theatre) from Sky Arts Portrait Artist of the Year. There is also a digital map to explore other arts and entertainment offerings in the area.

Screenshot by Author of Art of London
Catch these classic paintings before they disappear!
www.artoflondon.co.uk
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